Soft Velvet Lounge

Self described "indie pop duo that met on the internet during quarantine". The year was 1993. An informational highway once exclusive to scientists most likely wearing acid wash jeans, could now be harnessed by every Cheeto-dusted space bar on the planet. That’s right, the World Wide Web had just dropped. Thus causing the domino effect that would inevitably lead to dreampop duo Soft Velvet Lounge forming in 2020. After months of quarantining in Alaska, songwriter Alex Rodriguez posted some acoustic ideas to online music forums in hopes of finding others to collaborate with. Of the many who’d responded, Zedadiah Martinez stood above the rest (quite literally). Together they would foster a friendship while working on their demos via video call. Not long after, Alex would fly out to California to record at Zedadiah’s home studio. Of these sessions would come their debut album, Life of the Party, which was released on June 24th 2022.