Jesper Bay

He started as manager of Danish comedy trio Linie 3 in 1979, and later also managed Thomas Helmig. From 1985 to 1992 he was co-owner of label Genlyd. From 1992 to 1995 he was General Manager for BMG Denmark. He was Director of A&R and Marketing at Mega Records from 1995 to 1997. He founded music production company Music Matters (3) in October 1997 until 2003 when he was appointed Director of Communications and Marketing of the Danish branch of IFPI. Left IFPI in 2010 and founded label Body Of Work in 2011.