No:Id.

Economic constraints drove this duet to seize the philosophy of austerity; “big things surprise by their simplicity” and “manage to make things with less than you have” were two of the mottoes that Gustavo Madrid and Omar Scavone embraced at the time of bringing this new project to life. They wanted to create songs that could be easily sung, they wanted to create a music that was independent from a particular moment, from a time; they wanted to create a music that could carry on living, that could last. The group was stigmatized as being “different”, snob and only suitable for the huge minority; rated of being intoxicating but serene, of having swing and style. The lyrics in English enjoyed a warm reception and someone suggested that if you had a French friend, he will surely like this band´s music. Their sound can´t deny the influence of Tindersticks, Nick Cave, Lou Reed or Tom Waits; but true to their blueprint, NO:ID. introduces a musical scheme that´s based on the subversion of pop music, where they put together an infinite series of tones and sounds that go beyond the usual resources of this musical style. NO:ID. makes part of an innovative musical world where new technologies, traditional instruments and everyday objects are combined to create a sound palette where every tone will be appreciated for its originality. The revamp of styles and the non-conventional instruments they used to generate sound invigorates a proposal in which the duet looks for an original and innovative music. NO:ID. tries to broaden the boundaries to give more room to imagination, creativity, innovation and musical experimentation.