The Product (14)

Product, a shot in the arm for conventional pop music, has been turning heads everywhere they're heard. People are raving about the two piano, three singer combination, while being enthralled by the incredible lyrics and harmonies issuing from this ground breaking quartet based out of Chicago. Influenced by the likes of Ben Folds and Crosby Stills and Nash, Product is returning to the roots of good melodic songwriting while taking pop to a new level of orchestration and versatility. Another incredible facet of Product is that three of the members are cousins. They attribute the strength of the band and the amazing harmonies to this very rare blend of family and music. Three years ago, an impromptu acoustic jam brought the three cousins (Steve Ashum, Matt McGraw, and Jason Parks) together, and they have been musically inseparable ever since. Perfectly rounding out this quartet is Stephen Reichelt, a highly sought after Chicago bassist.