Chesca (2)

Born into a musically driven family in Puerto Rico, Chesca discovered her love for music and entertainment at a very young age, inspired by icons such as Michael Jackson, Janet Jackson, and Aretha Franklin. By 10 years old, Chesca was training in several performance academies, and at 11 years old, her father made her the lead singer of his cover band "Flashback," where she had the opportunity to perform in front of audiences of all ages. It was during this time when her talent caught the ear of a [former] Sony executive, but just before signing a major record deal, she came face to face with death in a serious boating accident, in which she lost 70 percent of her hair and had to go through 14 reconstructive surgeries on her scalp to get it all back. She faced relentless bullying at school, and the only place she didn’t feel judged was onstage, because there she could wear wigs and hats. It was this resilience that carried Chesca through her career, inspiring her to move from Puerto Rico to Miami, to Los Angeles, pursuing her dreams. Being eager to return to her culture and Latin roots, she joined forces with Gustavo Lopez, Chairman and CEO of Saban Music group, to make her vision a reality.