Massimo Gargia

Italian organizer of international events, playboy since 1966 (born August 20, 1940, Naples), is a personality of the jet-set and the creator of the "Best Award" (rewarding the 10 women and the 10 men most elegant in the world), organized annually by him since 40 years. Editor of the glossy magazine "The Best", directed more to the public of jet-set and high fashion world. He has written several books on etiquette and behavior of playboy. His philosophy teaches that in life you should always want to be "The Best". This last word was suggested to his cousin club-DJ and record producer Claudio Casalini who took it literally creating in 1978 Best Record. He' s living in Paris. The tune Ma Ce Ki? Massimo is a parody of jet-set world (taken from the original song Dragostea Din Tei by the band O-Zone) which sold out only in France over 250,000 copies by Sony.