Srđan Šaper

Srdjan Saper, born on October 9, 1958 in Belgrade (Serbia) is one of the most prominent and most influential musicians in former SFR of Yugoslavia. He is a founder and a member of the VIS Idoli (The Idols), band that initiated the New Wave on the music and cultural scene of the former Yugoslavia in the 1980s. Their second album, Odbrana i poslednji dani (The Defense and the Last Days), music critics voted for the best album of 1982 and, what is more, the best Yugoslav rock album of the 20th century. Later on, in 1998, the album was polled as Yugoslav greatest popular music album in the book YU 100: Najbolji albumi jugoslovenske rok i pop muzike (YU 100: The best albums of Yugoslav pop and rock music). Album Čokolada (Chocolate), released in 1983, along with Riblja Čorba’s album Mrtva priroda, was the best-selling rock album in Yugoslavia up to that time. He is also well-known as the character of Spiridon Kopicl in the cult movie Davitelj protiv davitelja (Strangler vs. Strangler) for which he wrote the song “Bejbi, Bejbi” (Beogradski davitelj). He composed music for the TV drama “Šumanović – komedija umetnika” (Sumanovic - A Comedy of an Artist), in which he also played a character called Rastko Petrović. After music and acting career, Srdjan Saper entered the world of advertising. Prior to establishing McCann Erickson agency in Serbia in 1997, he worked as Creative Director and TV Director/Producer for various advertising agencies “SM Delo”, “Borba”, “Ogilvy & Mather”, “Saatchi & Saatchi” and “Idols & Friends” agencies. He is Founder and Chairman of McCann Grupa, one of the leading marketing communications networks in Southeast Europe, with operations in eight countries.