Rock En Tu Idioma

Various companies like Ariola México S.A., RCA Victor, create a "Serie" called "Rock en tu idioma" and made an advertising campaign designed to promote and increase the distribution of mexican, argentinean and spanish groups playing pop rock in latin america, singing exclusivetly in spanish from 1982 to 1989, some years later retakes the concept by some companies like Sony Music in another epoc from 1997 to 2016 with the same logos but sometimes in diferent colors.