Positiva

UK label set up by Nick Halkes in 1993, after being approached by EMI due to his success at XL Recordings. Other staff included Jason Ellis as director, Dave Lambert (8) working in A&R and Kevin Robinson in promotions. Initially established as a house label, later focussing on more mainstream dance output. The Positiva label now operates under Virgin EMI Records as of 2012 with the acquisition of EMI by Universal Music. The Positiva trademark as of 2017 is immediately owned by EMI (IP) Ltd., an intellectual property holding company under the direct control of EMI Group Ltd.