Embassy (13)

Australian label. The ‘Embassy’ brand was launched in 1929, initially for gramophone records by G.J. Coles & Co Ltd, Melbourne Victoria but over the years extended to hundreds of variety store products. During the lifespan of the Embassy record label (1929-1931) it was produced by three different record companies. The first red label 8000 series was pressed by Vocalion, the second purple label 9000 series was pressed by Clifford Industries Ltd., and the third blue label E100 series was pressed by Brunswick. Many issues were released under pseudonyms.