Lord (2)

Progressive Christian music record label founded in the late 1970s by Christian publisher Schallplattenverlag Hermann Schulte - giving the label an own production company called Lord-Produktion in order not to unsettle conservative customers of the house. Nevertheless the label always displayed, in fact grew, it's sibling connection to the mother houses more mainstream label, which would be Frohe Botschaft Im Lied in the beginning, changing over the years to first briefly HSW and than for some two decades S+G. In the late 1980s the label slightely altered it's name to Lord Records still keeping it's label code. With reorganization operations at the mother publishing house the record labels finally completely fused into one label called Schulte & Gerth.