Reaction

Mid 1960s British label owned by Robert Stigwood and distributed by Polydor. Label Code: LC 0958 / LC 00958 Released the first records by Cream (2) and all 1966 releases by The Who. Reaction was also involved as a production company with Bee Gees, although the label never released any of their records - these usually credit "Produced by Robert Stigwood for Reaction Records". The brand was reactived in the 2000's; see Reaction Records (2) for company credits.