Scitron

In 1984, Kazusuke Oo, who was an A&R and producer of the Yellow Magic Orchestra, was the world's first to record Haruomi Hosono and "Xebius", "Mappy" and "New Rally X" on Alpha Records "¥EN Label" Produced the record "Video Game Music" for game music. In 1986, Oo became independent and joined Masanobu Endo's "Game Studio" members (Yoshiyuki Onoki) to establish "Digital Entertainment" company. Oo will become the representative director (capital 1 million yen, Minato-ku, Tokyo). Game music specialty label "G.M.O." in Alpha Records Launched "Record", started the production of music software for game music and video software for arcade games, and started the development of game software ("Otoky" and "Attack Animal Gakuen"). The era of Cytron and Art In 1988, the company name was changed to "Sitron and Art". Capital increased to 10 million yen and moved to Shibuya-ku, Tokyo. Established "Cytron Label" with Pony Canyon, G.M.O. Leave the record. After that, we will produce music software and video software for the Cytron label. In 1991, he produced and released Japan's first Macintosh CD-ROM software "Shadow Brain". In 1992, he produced and released the "Virtal Drug" series of three-dimensional sound and 3D video software. Capital increased to 20 million yen. In 1993, the CD-ROM software "Virtual Variety Show" for Macintosh (Direction: Takahito Iguchi) won the U.S. Multimedia Software Awards "INVISION". In 1994, the software "Theatre Wars Entertainment Hall of Fame" for 3DO was produced (screenplay: Nobuyuki Isshiki, direction: Katsuyoshi Nagaie). In Fuji TV's late-night program "Revolution No. 8", Katsuyoshi Nagaie and Akira Nagashima cooperated in providing cutting-edge multimedia technology information at that time, such as the Internet and optical media, and CG production. In 1995, he produced the software "NIGHT HEAD -THE LABYRINTH-" for PlayStation (Publisher: Fuji TV, Pony Canyon, Horipro, Original: Joji Iida, Direction: Akira Nagashima). In 1996, he co-produced the PlayStation software "Rice Cape: Life's 4 Billion Years of Far Journey" with NHK Software and NTT Learning Systems (Direction: Takahito Iguchi). Won the Education Software Award at the "CESA Grand Prize '96" sponsored by the Computer Entertainment Association. Co-produced horse racing simulation software "Paddock Note" that combines CD-ROM software and data sales by personal computer communication with Fuji TV (direction: Katsuyoshi Nagaie). In 1997, produced and developed 3 web programs for MSN members. Oriental Magnetic Yellow made its major debut with "Techno de Luck" from Cytron Label. In 1998, he produced the hybrid CD-ROM software "YMO Selfservice" (direction: Katsuyoshi Nagaie). Received the Ministry of Industry Multimedia Grand Prix and the AMD Ministry of Posts and Telecommunications Multimedia Award for Excellence and Best Produce & Direction Award. Capital alliance with Tokyo Lismatic, capital increased to 70 million yen. Moved to Kudanshita, Chiyoda-ku, and set up a digital studio "Soundship" at the same time. In 1999, he established a new label "Sitron Disc" with Sony Music and started releasing music CDs and video software in-house. Japan's first Mac/Win/DVD video triple hybrid DVD-ROM software "YMO" containing the video of the Yellow Magic Orchestra and the upgraded version of "YMO Selfservice" Produced and developed Giga Capsule 3 (Direction: Katsuyoshi Nagaie). In 2000, the Interactive Architecture Division was spun uned as "DS Interactive". Opened a branch in New York, USA. In 2001, the Digital Content Division was spun offed as "Sitron Digital Content Co., Ltd." (currently Happinet Co., Ltd. Music Planning Department).