Novelty (9)

Hip-hop record label based in the United States. Started in June 2020 and officially launched in January 2021, the label focuses on high-quality releases of underground hip-hop artists. Novelty is known for being highly collaborative with their artists, both musically and visually, allowing them to exercise creative freedom. Though their social media handles and URLs typically utilize the use of the word "records," it is widely accepted that the label is solely called Novelty.