Broadcast Twelve

See also Broadcast (2), Broadcast Super Twelve & Broadcast Twelve Super Dance. Broadcast Twelve was a type of 10-inch 78rpm phonograph record, introduced in 1928 by the UK-based Vocalion Gramophone Company Ltd. The discs were also produced locally in Australia. Broadcast Twelve was so named as its narrower grooves and smaller center label allowed the same playing time on a 10-inch disc as the equivalent standard 12-inch 78rpm record. Records under the Broadcast label were also available in other sizes (including 8-inch), and were aimed at working-class consumers. Vocalion sold Broadcast records in non-traditional outlets such as toy shops and stationers. Margins were very slim however, and in 1932 Vocalion went into liquidation, being bought by the Crystalate Gramophone Record Manufacturing Company Ltd. who phased out the Broadcast label by 1934.