100.3 The Peak

Commercial radio station located in Albuquerque, New Mexico. In September 1996, "100.3 The Peak" debuted under new KPEK call letters. Initially, KPEK aired a modern adult contemporary format built on the popularity of artists such as Hootie & the Blowfish, Counting Crows and Alanis Morissette. Gene & Julie were the first morning show hosts on the station, and would help to grow the station's audience before moving to a bigger market in 1999. KPEK was purchased by Clear Channel Communications in 1999. By 2000, KPEK's format had skewed towards alternative rock after its sister station KTEG moved to heavier rock. Their slogan at that time was "music for the rest of us", and would be one of the top rated stations in Albuquerque. By early 2001, two of its competitors would challenge the station, creating a fierce battle in the alternative format, as well as a sister station on 104.1 flipping to a AAA format by 2002. By 2003, KPEK would bring on Tony & Jackie, who had been heard on local top 40 stations KKSS, KCHQ, and KKOB-FM in past years, for mornings. The Peak would also shift to a Hot AC format, returning it to a pop-based format rather than a rock-based one. The station's slogan throughout the rest of the decade was "80's, 90's and Now". By 2010, the station began to focus more on the 90's, 2000s and current music with less 80's, although a small amount of 80's music has still been featured.