Electricity

The label has been launched by Ron Carroll, American DJ, singer, songwriter and producer, born in Chicago in 1969 and primarily known in the house music circuit. Carroll has worked with many of house's most famous producers, including E-Smoove, Maurice Joshua and Bob Sinclar. He has also produced, usually with partner Spero Pagos, for other vocalists or his own songs. Electricity Records aims to focuse primarily on the clubs rather than the charts, and according to Carroll: "The label is all about going back to when House Music began. To when music releases were produced just for the clubs - to make people dance, to groove to. It's all about not following the rules of today, not making music with a purpose to go straight into major download charts, but just making music for people to dance. " The first release on the label, 'In Love With A DJ', has been recorded with collaboration of US singer CeCe Peniston and was distributed in July 2010 via BeatPort.com for digital sale. Later on, the works by Michelle Shellers and Melba Moore are planned.