Warner Bros. - Seven Arts Records, Inc.

This entry is for the corporate entity that was the parent company of Warner Bros. - Seven Arts Records. For the record label itself, use Warner Bros. - Seven Arts Records. Warner Bros.-Seven Arts (W7 for short) was a short-lived entertainment company formed in 1967 when film company Seven Arts Productions bought Warner Bros. Pictures, Inc. and merged with it. (Note: Seven Arts had no affiliation with 7 Arts Records, which was a small, unsuccessful subsidiary of Warwick.) Warner Bros. Records and Reprise Records were rebranded to include the new corporate name. Warner Bros. Records was renamed Warner Bros. - Seven Arts Records and given a new "W7" corporate logo; recordings issued by Reprise and other distributed labels were also given a "W7" branding to accompany their own logos. Later in 1967, Warner Bros. - Seven Arts also purchased Atlantic Records, but Atlantic's recording operations remained separate from those of Warner Bros. - Seven Arts. The Warner Bros.-Seven Arts combine (both records and film) were purchased in 1969 by Kinney National Company. After the purchase, the "Seven Arts" name was unceremoniously dumped, and the record unit's corporate name changed back to Warner Bros. Records Inc., and later Warner Communications.