Mumble Etc.

Mumble Etc. is a British one-man electronic music record label run by Lewis Cooper. All artists signed to the label are alter-aliases of himself (unless stated otherwise), represented by different fictional characters, each sporting their own genres and musical themes. The General Mumble alias spearheads the label. It was founded in 2013 as a step away from using "General Mumble" as a brand name, since the addition of new styles and aliases meant that General Mumble alone was no longer representative of the entire project. The name "Mumble Etc." was chosen, despite being a move of departure, to retain the familiarity with the General Mumble branding, to maintain the status of General Mumble spearheading the project, and to poke fun at suffixes typically used by businesses such as "inc.", "ltd.", and so on, representing the more carefree nature of the label.