Sheer Hip Hop

Formed in the middle of 2004 to feed South Africa's huge hip-hop market, this division was based in Sandton and run by Kabelo Segwai with the aim "to develop, expose and promote local talent." Their first release was Zulu Mobb's "Corner, Bullet 'n' Knife" debut album. The label folded in 2006, and Mr. Segwai went on to form Bonzo Music.